![]() He said he watched with his family, whom - like most people that day - were utterly astounded. “We were pretty sure no newspaper had ever put ‘Holy Shit’ on the front page in banner headline type, so we wanted to make sure that happened.”ĭikkers was 4 when the lunar module landed in the Sea of Tranquility. “I loved the idea of second coming-size type on the front page,” Dikkers said. The font played an important role in their thinking, too. “I knew that was a phrase that people used in journalism, like a real ‘Holy shit!’ story,” Dikkers said. The Onion was about a decade old at this point, Dikkers said, and the book would continue the brand’s evolution toward satire and away from sophomoric college humor.ĭespite the fact that the Onion has rarely employed journalists, the page’s giant NSFW headline felt spot-on to media types. “I don’t remember who thought of it because it was just so obvious - the moon landing.”Įditor’s note: Click here for the unedited cover. “That was the first headline idea that we had for the book,” said Scott Dikkers, one of The Onion’s founders and its longest serving editor-in-chief. ![]() The idea for the eventual bestseller, “ Our Dumb Century,” was a series of 20th-century front pages from famous news events - Onion style, of course - from the Titanic to the Iraq war. In the late ‘90s, editors of the satirical newspaper The Onion were contemplating a book of front pages, much like the one in their office that showcased The New York Times.
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